Autonomous intelligence, engineered
We build intelligent systems that run your business
Shopify stores, courier integration, owner apps on iPhone, media buying and AI automation.
Runs on
Bosta
Cloudflare
Instagram
Facebook
TikTok
WhatsApp
Built for commerce. Run from the cloud.
Custom themes on Dawn and Horizon, built on your own store and handed over on GitHub.
- Arabic and English with one toggle
- Reels, bundles, wishlist and cross-sell
- Search with typo tolerance
- Live order tracking and a journey map
- Returns portal, help center, size guide
- Policies in both languages
Your orders flow to the courier your market runs on, without a hand on them.
- Orders sync to the courier on placement, fulfilled and emailed on pickup
- Customers track without a number
- Exchanges and refunds booked straight from the desk
- Refusals and delivery updates handled, on WhatsApp where it matters
- Egypt: Bosta live today; Mylerz, ShipBlu, Aramex, J&T and any courier with an API or a Shopify app
- The Gulf, the UK, the US: Aramex, SMSA, iMile, DHL, Royal Mail, UPS, FedEx, your carrier's API
One app for the owner's day, built for how the business actually runs.
- Returns and exchanges approved in one tap
- Support, contact form and notes in one inbox
- Push notifications and login by code
- Money reconciled every month
- Uptime watched around the clock
- TREBLE shapes a desk page to each business
Campaigns built through the Marketing API and reported honestly.
- Set up for Meta's Andromeda model, the way it ranks ads now
- The Advantage+ features that spend your budget on Meta's own learning, switched off
- Pixel and events set up properly
- Every test judged at break-even
- Budgets move only with your sign-off
- Creative cut from your own catalog
- Instagram, Facebook and TikTok
The unglamorous systems that make a store trustworthy.
- Transactional email through Resend, branded
- SPF, DKIM and DMARC fixed so mail lands
- Email routing and signatures for every address: sales@, support@, info@
- Microsoft Clarity and its Brand Agent
- Cloudflare Workers, KV and D1 behind the store
- Six store policies, Arabic and English
- Terms, agreements and a clean invoice
The twelve services below, engineered at near-zero marginal cost.
- Chatbots and assistants
- Python automation and ML pipelines
- Dashboards and reporting
- Content and video
Brands we build for.
Features Shopify apps rent for a monthly fee, built into your own store as code you own.
A custom Shopify storefront, the systems behind it and the owner's app, all built as code you own.
Store
- Custom theme on Dawn with a locked design system
- Bundle builder and the 100 ml offer
- Promo popup system, wishlist, cart cross-sell
- One product card reused on every surface
Orders and delivery
- Live order-tracking journey map on the store
- Bosta webhooks into a ledger with a reconciliation sweep
- Delivery updates to the customer on WhatsApp
- A sentinel that watches Bosta and alerts by email
Owner and growth
- The Owner Desk: return approvals and push, in TREBLE on iPhone
- 48 transactional emails through Resend
- Meta campaigns built through the Marketing API, TikTok set up
- Microsoft Clarity with the Brand Agent
A Horizon rebuild with a returns and exchange system that books straight to Bosta, run from a desk on the owner's phone.
Store
- Returns and exchange portal with rules the customer must meet
- Tracking page, size guide, gift card, My Blnco account
- Color swatches and sale badges on every card
- Welcome popup, wishlist, reviews, bilingual help center
Bosta
- Orders sync to Bosta on placement, fulfilled and emailed on pickup
- Customers track without a number
- Exchanges and refunds booked from the desk as Bosta shipments
- Refusal fees recovered through FlexShip
Desk and systems
- Returns queue: approve, refuse or exchange, written back to Shopify
- One inbox for support email and the contact form, with push
- Money reconciled monthly, uptime watched every five minutes
- A rewards wallet built and ready to switch on
- Mail authentication fixed so every email lands
- Six policies, Arabic and English
A bilingual store rebuilt from a broken theme into a place customers learn before they buy.
Store
- Arabic and English with one toggle, RTL done right
- An Instagram-style reels shop
- An ingredient encyclopedia of 395 ingredients
- Search with typo tolerance, Arabic aware
- The bag, wishlist and free-delivery bar
- Help center, brand wall, special-order door
Systems
- iPhone-hardened header, verified on a device matrix
- Cloudflare email routing, SPF, DKIM and DMARC
- Two branded notifications, six policies in both languages
- Reviews, Clarity and the WhatsApp bubble
- Invoice, agreement and handover documents
An established retail brand with physical stores across Egypt. We are perfecting its Shopify store now.
Now
- Storefront audit and the fix list
- Theme work on the live store
- Details published as the work lands
Twelve production-grade services
Your investment goes into engineering, not overhead.
Know exactly what holds your site back, in a report you can act on.
- Technical audit: speed, Core Web Vitals, mobile on real devices
- Meta structure, content gaps, broken links
- Tuned for Google's ranking systems and AI search
- The Google Preferred Source button on your site, so customers add you and your pages rise in their results
- Lighthouse and accessibility scores, before and after
- A prioritized 30-day action plan
- Delivered as a branded PDF, with the fixes quoted
A month of content, written and designed, ready for the scheduler.
- 30 social posts with copy and generated graphics
- 4 long-form pieces: blog posts or newsletters
- Captions and hooks cut for TikTok, Reels and Shorts
- Formatted for direct upload to your scheduler
- A monthly performance report with next month's plan
A production chatbot on your own hosting, built on the Claude API.
- Conversation flow and system prompt engineered for your business
- Web interface or API endpoint, error handling included
- Deployed to your hosting with your own API key: no usage fees to us
- Microsoft Clarity's Brand Agent installed on your store
- A deployment guide and a hand-over session
Python and Cloudflare Workers that do the repetitive work for you.
- Email parsing, report generation, web scraping, data syncing
- Shopify, courier and Meta Marketing API integrations
- Cloudflare Workers with KV and D1 behind your store
- Webhooks, ledgers and reconciliation sweeps
- Type hints, tests and documentation on every script
Your numbers in one place, with the three decisions they point to.
- Interactive dashboard from your data: CSV, Excel or a database
- KPI definitions agreed with you first
- Ad reporting judged at break-even, not vanity
- A written insights report with three recommendations
- Working code you run and own
Forecasting and models with the rigor of an engineering Ph.D..
- Classification, regression, clustering, time-series forecasting
- Preprocessing, training, evaluation and inference scripts
- Convergence criteria, tolerances and hyperparameters documented
- Objective functions written out in the docstrings
- Handed over with a reproducible run
A mark, a palette, a type system and the rules to keep them.
- Logo in three variants: full, horizontal, icon
- Color palette with hex and RGB, typography specification
- 10 social templates
- Brand guidelines PDF
- App icon and favicon set when you need them
Animations, videos and images made with the best models available.
- Short promotional videos, 30 to 90 seconds, with captions
- Product and campaign images generated to your brand
- Motion animations built in React with Remotion
- Explainer and math animations
- Cut for TikTok, Reels and Shorts, with a distribution guide
Operations research applied to how your business actually runs.
- A process map of the target workflow
- Bottleneck analysis with quantified estimates
- Market and competitor research when the decision needs it
- A 30, 60 and 90-day implementation roadmap
- Delivered as a report you can hand to your team
The design system first, then the screens, then the build.
- High-fidelity mockups for web or mobile
- A design system document: color, type, spacing, components
- Responsive behavior and user-flow notes
- Measured on the phone before the desktop
- Built by us, or specified for your developer
Emails that land, from the welcome sequence to the order receipt.
- Onboarding, sales and re-engagement sequences with send logic
- Transactional emails through Resend, branded
- Order and shipping notifications for Shopify
- SPF, DKIM and DMARC set up so mail reaches the inbox
- Custom routing and signatures for sales@, support@, info@ and any address you need
- Integration guide for Klaviyo, Mailchimp or any ESP
Landing pages and sites that score 90 and up on Lighthouse.
- HTML, CSS and JavaScript, no framework weight
- Deployed on Cloudflare Pages with forms on our own backend
- SEO meta, Open Graph, sitemap and favicons
- Accessibility checked, measured on real phone widths
- Your own repository on GitHub, handed over
Why work with the Lab
One price before we start, the lowest in your market, and a site you own outright, kept working for life.
- 01
One price, agreed first
The scope and the number are written before work starts. No per-feature billing, no surprises on the invoice.
01 - 02
The most competitive price in your market
We engineer with AI at near-zero marginal cost and carry no agency overhead, so the same work costs less, in Egypt, the Gulf, the US and the UK.
02 - 03
You own everything
Your store, your repository on GitHub, your accounts, your keys. Features other agencies rent you as monthly apps are built into your theme as code.
03 - 04
Judged on three views
Every change is checked on the phone, the tablet and the desktop before we call it done. You review on your own iPhone.
04 - 05
Defects fixed for life
A bug in our work is fixed free for as long as the site runs. The GitHub history is the record, not a lock.
05 - 06
Fourteen days of tweaks
After handover you send one list, we work through it. Then new work is quoted as its own job.
06 - 07
An engineer, not a reseller
Founded by an Industrial and Systems Engineering Ph.D. at Rutgers. Optimization and operations research, applied to your business.
07 - 08
Honest numbers
Ad tests are judged at break-even and reported as they are. Budgets move only with your sign-off.
08 - 09
Built for your market
Arabic and English as one system where you need it, cash on delivery and refusals handled where they matter, the couriers your country runs on, and the same engineering everywhere.
09
How we price
Three rules, every project, every market.
- One number, before a line of codeScope and price in writing. What we add for free is still listed at its value, so you see what you got.
- Priced for your marketEgypt, the Gulf, the US and the UK each get a rate that beats the local agencies, because our cost of engineering is a fraction of theirs.
- No monthly rentReturns portals, tracking, rewards, popups, wishlists: built once into your store instead of subscriptions that never end.
Build your brief
Pick what you need, in your currency, on your timeline, and book a Google Meet in the same breath. We answer within one working day with a scope and a quote.